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Cooper Flagg Inc.
How the next generation of superstars will build billion-dollar brands through equity, global expansion, and direct fan engagement.
Feb 26
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David Mortlock
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Cooper Flagg Inc.
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January 2025
The Future of Sports Video Games: Beyond the Simulation
From the Field to the Console: How Sports Video Games Are Shaping the Future of Fandom and Revenue
Jan 30
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David Mortlock
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The Future of Sports Video Games: Beyond the Simulation
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The Next Billion: Unlocking the Future of Sports Team Valuations
Sports Valuations Are Skyrocketing—What’s Driving the Trend?
Jan 23
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David Mortlock
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The Next Billion: Unlocking the Future of Sports Team Valuations
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December 2024
The Business of Sports: A Framework for Understanding and Growth
A deep dive into the trends and opportunities defining the modern sports industry.
Dec 20, 2024
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David Mortlock
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The Business of Sports: A Framework for Understanding and Growth
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Bill Belichick and the Future of College Athletics
UNC’s headline-making hire blurs the line between college and professional sports—but are universities thinking big enough?
Dec 16, 2024
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David Mortlock
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Bill Belichick and the Future of College Athletics
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Has F1 Peaked or Is Its Growth Just Shifting Gears?
How Formula One is Steering Towards a New Era of Innovation and Global Growth
Dec 12, 2024
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David Mortlock
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Has F1 Peaked or Is Its Growth Just Shifting Gears?
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DAZN’s Huge Bet on the Club World Cup
With a $1 billion deal and free streaming for fans worldwide, can DAZN and FIFA change the game for sports broadcasting?
Dec 10, 2024
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David Mortlock
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DAZN’s Huge Bet on the Club World Cup
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The SpringHill Company’s Bold Moves: Can LeBron James’ Media Venture Bounce Back?
What do you do when your media company faces significant losses? For LeBron James and SpringHill, the answer lies in bold changes, strategic…
Dec 4, 2024
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David Mortlock
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The SpringHill Company’s Bold Moves: Can LeBron James’ Media Venture Bounce Back?
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Premier League’s Big Move: Taking Control of Its Own Media Game
What happens when the world’s most popular soccer league decides to play its own game in media production? A lot of potential—and a few big questions.
Dec 2, 2024
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David Mortlock
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Premier League’s Big Move: Taking Control of Its Own Media Game
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October 2024
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This is The Sports Boardroom.
Oct 22, 2024
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Stuart Campbell
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