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Welcome to The Sports Boardroom—your go-to source for the latest insights at the intersection of sports, business, and strategy. Here, we dive deep into the key trends shaping the global sports landscape, from innovative business models to groundbreaking deals that fuel growth and value creation. Whether it's analyzing the financial strategies of leagues, the evolution of fan engagement, or the power plays behind major sponsorships and media rights, we bring a fresh perspective to the business of sports. Stay ahead of the game with expert analysis and strategic thinking from the boardroom to the field.

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Bain & Co Senior Partner